What is “Capricha”?

There is no direct translation for the word “Capricha” into English. Pronounced kah-pre-sha, this term is one Brazilians use when they are making something a bit more special.

Capricha can mean to add a special touch, or to include a little extra flair, or to put in more of what makes something good. For example, If you ask for a slice of pumpkin pie, you might ask the server to “capricha” the pie, which for that particular patron could mean, “make sure there’s extra whip cream”.

Capricha is not something that can be mass-produced. To provide it requires a special relationship between client and provider to understand the preferences that make something special for that one person. After all, not everyone likes whip cream on their pie, sometimes they just want a slightly bigger slice.

The Capricha philosophy is to get to know you, your outcomes, and to do the best I can to provide that to you.

- Wes

About Me

Born in the USA, but raised in Brazil, I slowly learned about how cultures and people can be so alike, and yet, remarkably different from each other.

I’ve worked as a warehouse boy, sales, IT support, banker, freelance software developer, and systems engineer, to name a few. I’ve been a model, martial artist, hang glider pilot, author, and my greatest honor, US Army Soldier.

The biggest takeaway that I continue to get from all of these experiences is the endless passions, personalities, hopes, fears, and dreams that shape each person I meet. Some look at the stars, mountains, or Nature for inspiration, but it is the infinity inside the eyes of everyone I meet that inspire me.

I picked up a camera in a pursuit towards honing the craft of photography to one day be able to capture a little scratch of that infinity that might one day tell their story in an image.

I hope that you can come with me.